Keyword Research: The first step to a successful search engine optimisation (SEO) program is keyword/keyphrase research whereby we establish what it is that potential clients enter into search engines to find businesses such as yours.
Copywriting: Once the keywords/phrases for which the website is to be optimised are agreed and Analytics installed, the next step is to subtly rewrite the copy, code and filenames of the website (both hidden and on-page/visible) to give gravity to those terms.
Link Building: Once the keywords/phrases for which the website is to be optimised are agreed and Analytics installed, the next step is to subtly rewrite the copy, code and filenames of the website (both hidden and on-page/visible) to give gravity to those terms.
Ranking Reports: In addition to statistical Analytics we run state of the art keyword analysis tools that produce a report showing how your website ranks in each of the major search engines for each of the keywords/phrases used which enables the efficacy of the SEO to be gauged.
Over the past 10 years there has been a significant shift in the way people seeking goods or services find a potential provider with the first port of call overwhelmingly now being to use the search engines Google, Yahoo or Bing (previously MSN). Therefore, simply having a website is not sufficient as unless your site appears in the first 30 results following a query on a search engine you are very unlikely to get significant traffic to your website.
Search Engine Optimisation (SEO) encompasses a range of techniques designed to make a website rank more highly in the major search engines when specific keywords/phrases are entered into a search. For example, if your business repairs cars in Birmingham, it would be safe to assume that people looking for such a service would enter ‘car repairs in Birmingham’ into a search engine. If, when this term is entered, your website doesn’t appear in the listings then you are missing your potential market and an SEO program would make changes to your website, and other techniques, to ensure that your website did appear well in the rankings for that phrase.
Our SEO service creates, develops, tests and then continually enhances an SEO service that has been specifically designed for your company’s website. Our services will give high rankings to your company website, bringing more sales and enquiries for your products or services via the major search engines. This improvement in rankings results in a subsequent improved return on your company’s web investment due to your increased web presence, with a better ROI and a reduced cost per customer acquisition.
Our experience will help judge the most viable SEO services that will deliver the best results for your vertical market.
We will systematically work through your website’s coding and structure to positively affect the way in which major search engines will rank your website in the SERPS (search engine results pages) irrespective of your company’s market sector. We also design and implement a detailed off-page SEO linking plan, that will give your website the much needed inbound links, and subsequent link popularity, to really progress.