Video is Still Killing The Radio Star
Facebook did a lot of pushing for live video this year, and people responded. Video is strong and getting stronger. Video is easier to digest than text, especially on mobile devices. Almost 3/4 of marketers say they are increasing their video budgets. So it’s “lights, camera, action!”
Collect Your Data from Your Social Media Channels
Can you believe that almost 70% of companies are not collecting data from their social media channels? Gasp! This is quite surprising given that almost half of professional marketers say that social media provides the best opportunities for promoting your business in the next couple of months.
If companies put their money where their mouths are then expect the budgets for social media marketing to take up more of the pie moving forwards.
Location-based and In-store Mobile Alerts
If millennials are in your target market, this is a big opportunity. More than 75% of millennials use their phones when they are shopping in a store and are open to receiving location-based alerts on their phone. Do you see where this is going? The mega-retailer Target does.
Their reward app provides special offers to customers when they walk into specific departments. Is that a little too close for comfort? Or stellar customer service? As beacon technology advances, there will be more location-based in-store mobile alerts down every aisle.
If companies put their money where their mouths are then expect the budgets for social media marketing to take up more of the pie moving forwards!
Wearable is Inching up on Mobile
Just when you finally had your website redesigned to be mobile responsive, here comes the next thing. Wearable. The Direct Marketing Association’s Statistical Fact Book predicts that by the end of 2016, 25 percent of U.S. consumers will have a wearable device (eg watches, sunglasses, wrist bands etc).
What kind of content are people asking for on their wearables?
Currently music, maps, and photos or graphics are leading the demand for wearable content. Of course, if graphics are possible, then logic would tell us to prepare for creating wearable ads or receiving wearable ads.
What about text?
There are solutions in the works that flash one word at a time on the screen. So instead of trying to read a 2 point font, imagine reading text as if you were going through a pack of flash cards.
The benefit? No eye movement is involved which slows down word consumption. So we’re kind of talking about a new way to read. Changes they are a coming.
Learn These Words – Programmatic Ad Buying
The new kid on the block for buying advertising is called programmatic. It’s still in its infancy, has lots of new jargon, and is complex to understand right now.
Basically, programmatic advertising is the process of buying and selling advertising with software that far outweighs the speed and scale of a human doing it manually. (I can feel some of your brains lighting up right now).
Programmatic can also take into account massive amounts of data from multiple sources (your mind is being blown even further, isn’t it?) to advertise to users based on demographics, psychographic, and behavioural signals. (mind blown).
There are even more trends on the horizon, but we’ll let these sink in for now!